Manager, Brand Design at SC Johnson - Home Storage Category, Ziploc Brand
Lead holistic design from strategy through execution. Develop effective brand and design systems, ensuring their consistency across products, packaging, and graphics to drive brand growth. 

Collaborate with cross-functional partners to create consumer centric brand expressions, managing external agencies for timely, on-budget delivery.

Utilize design to influence business direction and contribute to new product development.

Key Responsibilities

Brand Design Strategy
Develop and implement holistic brand design strategies to drive sustainable growth.

Cross-Functional Collaboration:
Partner with Consumer Insights, Brand Marketing, and Innovation to identify unmet consumer needs.

Product and Experience Creation:
Collaborate across functions to develop new products and experiences.

Design Evangelism:
Promote the power of design within RD&E, Marketing, and Research teams to secure a competitive edge.

Market Curiosity:
Maintain an active interest in market trends and new ideas.

Stakeholder Liaison:
Coordinate with Package Engineers, Sustainability, Brand, Innovation, and Agency Partners to ensure design quality.

Oversee the end-to-end design process from brief to execution, ensuring top-notch results.

As the Design Lead for the Brand Expression Studio, I oversaw the design leadership for P&G’s Digital & e-Commerce space and packaging projects. I led creative strategy and design management for new brands and spaces that achieved award-winning results and purchase intent. I also supervised multiple digital and graphic designers, directed creative work, managed timelines, and presented projects to P&G executive leaders.

Highlights:

Achieved back-to-back $1 billion fiscal year sales (2023 & 2024) for e-commerce, P&G NA Fabric Care, totaling over $2.4 billion.

Led design for key initiatives such as Amazon Prime Day Bundles, Target retailer ads, and Instacart ads.

Developed targeted key visual campaigns for in-store and online partners/customers.

Awarded Best Design for the e-Commerce Clean Pack project (2021-2022).

Recognized in P&G Corporate Design spotlight for the Tide for Baby project (2021-2022).

Led design intern co-op pilot program for P&G Recruiting, managing design interns in the NA Fabric Care business unit.

Co-led design intern pilot project with Central State University, Wilberforce, OH (2021-2024).

As a senior creative and design manager at P&G’s NA Fabric Care Brand Expression Design Studio, I lead brand-building, design and innovation for Tide, Gain, Downy, Bounce and other new brands. I oversee the daily design for existing brands and advise P&G partner vendors on brand assets. I report to the NA Fabric Care Associate Vice President of Design.

In 2011, I ran my own strategic and conceptual design consultancy, serving clients from various industries and markets. I have provided strategic assistance, conceptual design and research materials for clients such as Procter & Gamble, GE Aviation, Perfetti Van Melle, Unilever, 3M, Nestle, Kind, Constellation Brands, Nabisco, MillerCoors and more.

Highlights:

Ideation design for packaged product innovations for Constellation Brands & Mondelez Inc. (2018)

Ideation design for packaged candy & gum innovations for Perfetti Van Melle (2017)

Creation and design roll-out of branded summer campaign for Yogurtland (2017)

Design of Carl’s Jr. & Hardee’s in-store branded communications (2016)

On-site packaging & point of sale design for Procter & Gamble Personal Health Care Business Unit (2015)

Packaging design for Spring Valley brand, Wal-Mart (2014)

Strategic concept visualization of 2014 Sochi Olympics displays for Procter & Gamble Corporate Brand Business Unit (2013)

Strategic conception & presentation of packaging architecture re-design for Tropicana brand, PepsiCo (2012)

From 2003 to 2011, I was a hands-on graphic designer at LPK, managing all aspects and touch-points for several Procter & Gamble brands.

2003-2004: LPK Beauty Brand Team 
I designed branding elements, packaging and print materials for Procter & Gamble Beauty & Personal Care brands. I worked on the Clairol Herbal Essences account, leveraging my previous experience with the Hair-Care category for Unilever.

2004-2008: LPK Surface Care Team 
I worked on brand initiatives for the Mr. Clean and Swiffer brands. I helped launch an international strategic brand refresh for Swiffer, aiming to increase its on-shelf impact and create a unified branding impression across its sub-brands. This project helped LPK expand into the Home Care category internationally and won the Procter & Gamble Fusion Award in 2006. I also worked on other brands such as Hershey’s, Kellogg’s, Jensen/RCA Electronics, Sirius Satellite Radio and more.

2008-2010: LPK Kids Team

I joined LPK Kids team as a creative lead and director of creative assets, drawing on my experience with licensed character development and design management. I designed all aspects of the Pampers brand, including packaging, POP, print and product graphics. I created and developed licensed character art, key visual designs, upstream concepts and final art. I helped LPK Kids expand into other licensed character properties and brand initiatives beyond Pampers.

2010-2011: LPK Design Innovation Team

I was a go-to creative for LPK’s innovation efforts in 2010. I contributed conceptual assets for global clients such as Olay, Camay, Mr. Clean, Swiffer, Smucker’s and Yum Brands. I participated in focus research, created conceptual illustrations and resources and developed concepts for research.

As an independent creative consultant in Chicago, IL, I created conceptual illustrations for a licensing proposal between Unilever, Hallmark and Big Idea Productions using the Veggie Tales property. This project led to a long-term relationship with Unilever in Chicago and Greenwich, CT, where I created conceptual designs for their entire portfolio of brands, such as Suave, Dove, ThermaSilk, All, Wisk, Snuggle, Aim, Mentadent, Breyer’s, Ben & Jerry’s and more.

I also created packaging concepts for PepsiCo (Quaker Foods) for a re-stage of Quaker Instant Oatmeal. I helped them create product concepts for many of their food and beverage brands until 2003, when I joined LPK Design in Cincinnati, OH.